Product Operations & Strategy Manager (Entertainment Marketing) - TikTok

Responsibilities

• Responsible for driving Spotlight's organic marketing strategy and promotional product strategy for entertainment (film & tv) partners worldwide, including defining new or local market strategies
• Lead innovative IP/title marketing organic campaigns and creator activations, defining success metrics and driving campaign success from planning to execution
• Define product and data requirements for promotional product features and drive features from development to launch
• Use data to analyze and continually drive campaigns and product feature optimizations
• Collaborate with Partnerships in Spotlight adoption with entertainment partners
• Coordinate with multiple cross-functional teams such as Product, Partnerships, Data and Legal teams to drive our success

Requirements

• Bachelor and above.
• 5 years or above working experience at a major company in the entertainment industry, digital marketing or internet content platform/technology industry.
• Working experience in film & TV marketing, particularly social marketing, and digital tech products.
• Strong data analysis, strategy, and logical thinking skills, able to understand complicated situations, define key problems and develop approaches and cross-functional operational workstreams to solve problems and achieve goals.
• Good at cross-cultural understanding, communication, coordination and pushing initiatives forward and proactively, result-oriented.
• Have empathy and understanding for publishers, creators, and users

Preferred

• Overseas working experience is a plus.
• MBA is a plus.

Benefits

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).