Digital Marketing Leader
WeLink
Lehi, UT (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level
1 day ago
Sr. Digital Marketing Specialist
Orange, CA (Unknown)
$73K/yr – $80K/yrSenior Level5+ years expFull time
Posted 8 days ago
Job Summary
Own end-to-end email marketing execution and digital asset management, from content creation and CMS updates to analytics reporting and campaign optimization.
- Lead email campaign deployment and optimization across platforms
- Coordinate content, design, approvals, and web assets for campaigns
Job Description
Responsibilities
- Execute email marketing campaign using email marketing software and related tools while working to increase open rates and content effectiveness.
- Provide content development, creative development, approvals and execution for web maintenance projects and digital marketing campaigns as needed.
- Utilize WordPress CMS platform to update website assets and content.
- Edit and code email marketing assets for campaign deployment using Adobe Photoshop and Dreamweaver for email platform deployment (Act-On, iContact)
- Prepare and present digital analytics reports highlighting site key performance indicators and overall digital channel performance.
- Manage social media content using social media management software.
- Utilize marketing automation tools to implement data-driven marketing campaigns
- Manage and priotize enterprise website project and site maintenance tasks
- Implement SEO, PPC and display campaign best practices.
- Support Digital and UI/UX teams overarching goal to optimize digital marketing campaigns to increase site traffic, maximize conversion rates and deliver outstanding user experiences.
Requirements
- 5+ years of experience coding HTML emails for marketing release using email platforms such as Exact Target, Strong View, Vertical Response, iContact or other.
- 5+ years of experience with web content editing, SEO, or website production preferred.
- Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools.
- Strong understanding of digital media platforms including websites, blogs, and enterprise content management systems (CMS)
- Working knowledge of Microsoft Office products (Word, Excel, and PowerPoint) and Adobe Photoshop.
- Some experience thriving in active, collaborative team environments
- 5+ years of experience managing or optimizing paid search, display advertising or content marketing campaigns.
- Qualified candidates must have some experience with SEO, web analytics and social media. Previous digital project management experience is a strong plus.
- Previous digital agency or B2B/B2C marketing experience is also a plus.
- Educational Requirements:
Preferred
- Previous digital agency or B2B/B2C marketing experience is also a plus.
Salaries
Posted range
$73K/yr – $80K/yr
Taken straight from the job posting.
Digital Marketing median pay in the United States
Most pay falls between $67K and $105K. Based on 1,220 salaries.
Marketing Team
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