Sr. Creative Manager, Brand Creative

Responsibilities

• Ideate and develop innovative creative campaigns for Prime Video's biggest moments — Prime Day, feature launches, in-app experiences, and AI-driven product innovations.
• Bring a strong POV and digital-first creative vision with clear ability to direct internal and external partners.
• Craft creative briefs and presentations that translate product marketing objectives into compelling strategies.
• Partner with product marketing managers, brand strategists, and cross-functional stakeholders across Prime Video and Amazon to align creative with business goals and customer insights.
• Think across platforms and product surfaces — app, web, CRM, social — creating tailored content that drives marketing objectives.
• Lead end-to-end execution of campaign creative assets within budget and on-time across digital, in-app, social, CRM, and experiential channels.
• Elevate creative output across internal teams, agency partners, vendors, and offshore resources to ensure high standards of quality and brand consistency.
• Manage complex, high-visibility projects spanning multiple territories, teams, and platforms — including weblabs, A/B tests, and feature rollouts.
• Direct development of all creative assets: digital display, in-app, social, key art, video, UX surfaces, and experiential.
• Serve as the creative lead within the Creative Advertising team for service and product marketing, partnering with strategists across teams.

Requirements

• Bachelor's degree, or Bachelor of Arts degree
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
• Experience managing end-to-end creative projects, including vendor and offshore team management

Preferred

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
• Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
• Background in digital design with experience designing marketing assets for apps, UX, and complex product surfaces
• Experience working as a creative partner to marketing strategists and product teams — translating business objectives into breakthrough creative
• Experience leading creative development of innovative campaigns from concept to delivery across digital-first channels
• Experience managing creative resources (internal team of designers, copywriters, external agencies, vendors, and offshore freelancers)
• Experience with A/B testing, weblabs, and data-informed creative optimization

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .