Associate Director, Creative Strategy

Responsibilities

• Own paid social creative strategy across a portfolio of mid to large size accounts: ad format recommendations, persona development, messaging angles, and hook frameworks built for Meta, TikTok, Snap, Pinterest, and other paid social platforms
• Exert mastery of paid social (Meta, TikTok, Snap, Pinterest, etc.) to drive creative performance for clients of mid to large size
• Design and operate complex paid social testing agendas and calendars across multiple accounts, defining what gets tested, why, in what order, and what a win looks like, and keeping them on track through shifting priorities
• Manage, mentor, and develop a small team of strategists and designers: setting priorities, reviewing and elevating their work, and growing their strategic and creative skills
• Serve as the senior client-facing voice on respective accounts for creative strategy: leading presentations, walking clients through what happened, why it happened, and what to do next, and building trusted advisor relationships
• Drive midsize accounts to strategic success by connecting creative decisions to business outcomes, spotting risks and opportunities early, and steering the creative roadmap accordingly
• Increase performance with metric evidence by pushing your team to embrace best practices, new ad formats, and a performance-first execution method
• Turn performance data (thumbstop, CTR, ROAS, CPA) into insights, learnings, and actions that directly inform the next round of creative and copy across your accounts
• Oversee the quality of strategies, briefs, hooks, headlines, and scripts produced by your team, ensuring every deliverable executes against the strategy you set
• Champion AI tools and workflows across research, concepting, copywriting, and variation development to increase creative volume and velocity without sacrificing quality

Requirements

• 6+ years of experience in paid social creative strategy and copywriting, with a demonstrated mastery of paid social creative strategy: you know which formats, hooks, and structures win for which objectives on Meta, TikTok, Snap, and Pinterest, and why
• Experience working on large-spend accounts ($500K+ per month in paid media) that require a high volume of creative ad units, plus the frameworks to concept, produce, and test at that scale
• Experience managing or mentoring strategists, designers, or other creatives, with a track record of growing their skills and output
• A history of leading client relationships and driving midsize or larger accounts to strategic success
• Deep experience building and operating structured creative testing frameworks and calendars across multiple accounts simultaneously
• A proven ability to read performance data and turn it into insights, learnings, and actionable creative recommendations
• Extensive experience building and presenting client-facing decks that articulate creative performance and strategy
• Working knowledge of ad formats, creative testing frameworks, and persona development
• Hands-on experience using AI tools in a strategic or creative workflow
• Excellent presentation, communication, and stakeholder management skills

Preferred

• Google (Demand Gen, PMax, YouTube) creative experience
• Retail creative experience

Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices