Creative Director

Responsibilities

• The quality gate. You design the creative quality check every piece goes through before it reaches a client: the criteria, the checklists, and who runs it in each pod. Pods run the check day to day. You review a sample of work each week, handle escalations, and personally review high-stakes work, such as a new client’s first deliverables. Work that isn’t ready goes back with feedback the maker can act on.
• The creative standard. You set and document what great looks like at Foundation: guidelines, examples, storytelling and brand frameworks, and the checklists the gate uses.
• Your team. You manage and develop the creative makers who aren't yet placed in pods. The resource manager staffs them across pods. When each pod can keep one busy, they move into pods and stay on your dotted line.
• Creative hiring. You run the technical skill assessment part of every creative hire and have a veto on creative quality.
• Creative levelling. You define what each level of writer, designer, editor and producer looks like, and give input on their promotions.
• Coaching. You give the people who make the work regular, specific feedback, train them, and close skills gaps across pods.
• AI in the creative workflow. You build and roll out AI tools and workflows that raise quality and speed, and make sure AI-assisted work still meets the bar.
• Partners and freelancers. You make sure third-party creators and editors meet the same standard as our own team.

Requirements

• 8+ years in creative leadership for B2B brands, in an agency or in-house, with a portfolio across writing, design and video.
• You've built a quality system before: standards, review gates and feedback loops that held up as volume grew.
• You make the call. You hold the bar under deadline pressure and say no when work isn't ready, without needing someone more senior to back you.
• You've already built things with AI: agents, tools or workflows you use in real creative work, and you can show us how you built them. Hands-on time with tools like Claude, Figma, Higgsfield, HeyGen or ElevenLabs counts. If you haven't built with AI yet, this role isn't the right fit right now.
• Experience teaching others: you've made writers, designers and editors better, including people who don't report to you.
• A clear point of view on what makes content get found and cited by AI assistants, and how that changes the creative brief.