Sr. Content Strategist

Responsibilities

• Work with the product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices, and shepherding content through the governance processes.
• Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.
• Ensuring quality and consistency across content.
• Support the writing, edit, testing, and improvement of content that makes our products and experiences easier to use across Abbott products and experiences.
• Auditing experiences to help understand and assess the content and be able to provide strategic recommendations for moving forward.
• Facilitate the collaborate and influence design decisions with multiple team members, including product, UX, development, copywriting, and key stakeholders.
• Create inclusive content strategies to foster a welcoming environment regardless of background, sexual orientation, gender expression, religion, or ethnicity.
• Document content and approvals according to established processes.
• Create process and policy documents including governance guides.
• Facilitate design sessions, ideation of product, design reviews, and appropriate sprint ceremonies and processes.

Requirements

• Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field of study; or High School Degree/General Education Diploma and 4+ years of relevant experience as outlined in the essential duties in lieu of Bachelor’s degree.
• 5+ years of experience in content design and content strategy.
• Experience in Figma, Miro, and other design tools to edit and contribute to designs and content strategies.
• Experience in simplifying and communicating complex ideas to broad audiences.
• Experience in managing a content creation process from strategy to delivery of final product.
• Experience in creating information architecture for complex products.
• Experience in collaborating with and influencing product, engineering, design, and operational teams.
• Experience in mobile optimization as well as other screen sizes.
• Effectively plan, organize, and prioritize work.
• Experience with content management systems and user testing tools.

Preferred

• Experience in healthcare, wellness, or digital health.
• Experience with service design (digital and physical) and operations.
• Experience with both B2C and B2B products and/or services.