Director of Digital Strategy and Content

Responsibilities

• Organizational Strategy and Workforce Planning
• Partner with the Executive Director and senior leadership team to assess organizational structure, staffing needs, management capacity, and workforce priorities.
• Maintain a clear organizational structure that defines reporting relationships, levels of responsibility, titles, and decision authority across the institution.
• Lead workforce planning in coordination with organizational strategy and approved budgets.
• Evaluate proposed positions and hires based on institutional need, organizational structure, financial capacity, and established approval processes.
• Ensure hiring activity is consistent with executive direction, approved staffing plans, and organizational priorities.
• Identify areas where responsibilities, workload, staffing levels, or management capacity may create organizational risk.
• Recommend changes to roles, reporting structures, staffing models, or management practices when organizational needs evolve.
• Executive and Management Partnership
• Serve as a trusted advisor to the Executive Director and senior leaders on organizational structure, workforce matters, employee relations, performance, compensation, and culture.

Requirements

• Significant experience leading digital strategy, content, platforms or audience engagement, with a record of turning broader marketing goals into digital results.
• Strong command of website, social, email, digital campaigns and analytics, and a clear sense of the different role each channel plays.
• A habit of using data to ask better questions, not just to report activity.
• Production fluency: you know professional workflows for production, capture, editing, color, sound and delivery. Experience with Adobe Creative Cloud is a plus.
• The ability to develop creative concepts with production in mind: scoping budget, schedule, crew, locations, rights and dancer availability from the outset, and adapting ideas to fit real constraints without losing their impact.
• Experience art directing or producing shoots, and briefing and managing outside creative teams.
• Experience building and managing production budgets: you can read a bid line by line, spot padding or gaps, negotiate scope and cost with vendors, and keep work on budget across a season.
• An established network of production partners, including photographers, directors, editors and crews, or a proven ability to find and recruit the right ones for each project.
• A track record of pitching, securing and growing strategic partnerships through digital, such as brand collaborations, sponsorship activation, production partnerships, creator programs or community campaigns. You can build a compelling case for what MCB offers a partner and carry the relationship from first meeting to signed deal.
• The ability to build process that speeds work up instead of slowing it down.