Social Content Strategy Manager

Responsibilities

• Act as a strategic partner to the Director of Social and cross-functional teams including Brand Marketing, Creative, Production, Growth, Brand Partnerships, and Commerce, aligning social strategy to business objectives
• Partner closely with the Director to build social and community strategy for 360 marketing initiatives and campaigns
• Own the 360 planning process, mapping out months of content in advance in partnership with the broader marketing team
• Manage and develop direct reports, providing mentorship and setting a high bar for creative and strategic output
• Represent the social team in cross-functional meetings, confidently presenting ideas and points of view
• Lead the content strategy and planning for marketing campaigns, and build social plans independently, with minimal need for oversight
• Partner with the Editorial Lead to identify proactive and reactive content opportunities and drive editorial social strategy
• Set the standard for which content formats and hooks drive engagement and deliver against team KPIs
• Stay immersed in culture and social trends while bringing original, independent thinking rather than simply following trends
• Own commerce social strategy across key commerce initiatives, defining priorities for organic social channels

Requirements

• Proven experience (5+ years) leading social media strategy at a brand within beauty, fashion, or lifestyle
• Deep understanding of TikTok , Instagram , and social content trends , with an ability to spot what's next rather than react to what's already trending
• Experience managing and developing direct reports
• Strong presentation and communication skills; comfortable speaking up and advocating for ideas in cross-functional and leadership settings
• Experience building social strategy decks and content plans independently
• Experience partnering with editorial teams on content strategy
• Ability to interpret analytics and translate insights into strategy at a team-wide level
• Familiarity using analytics tools (such as Dash Social)
• Must be based in Santa Monica or Los Angeles, CA
• A passion for beauty, with a genuine eye for how storytelling and content translate into brand love

Preferred

• Experience managing a 360 marketing planning process in partnership with a broader marketing team
• Experience with contracts, briefs, or vendor/creator management at scale
• Strong video editing and storytelling instincts, with fluency in tools like CapCut or Adobe Suite

Benefits

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs