Senior Content Strategist

Responsibilities

• Set Hiya's content strategy across the full funnel, from the category and thought-leadership work that builds awareness to the conversion and campaign assets that drive pipeline. Ground it in customer and sales insight, product positioning, and how search and AI-driven discovery are shifting.
• Write and edit Hiya's pillar content yourself, including our annual State of the Call survey. You’ll own long-form reports, cornerstone web pages, video scripts, and the assets campaigns depend on.
• Make Hiya easy to find and cite, in partnership with Web Manager and GTM Engineering. Write and structure content for discoverability across search and AI answer engines.
• Build an AI-native content engine across briefs, drafting, localization, editorial standards, refresh cycles, and distribution. Build AI workflows the rest of the team can use to democratize content creation at scale.
• Create the assets that fuel the promotional layer, including email, organic social, and paid copy. This means atomizing larger pieces for these venues and editing for message, voice, and clarity.
• Report on what content is doing. Track engagement and its contribution to pipeline, turn the numbers into decisions about what to create next, and share results and direction with marketing leadership. You'll manage this work in tools like Asana.

Requirements

• 5 to 7 years in content strategy or content marketing, as a senior individual contributor
• A demonstrated record of building full-funnel content programs that generate demand and pipeline, not just output
• Excellent hands-on writing and editing across a wide range, from long-form and technical pieces to short promotional copy
• A solid grounding in SEO fundamentals and what makes content discoverable: structure, keyword strategy, internal linking, and measuring whether it worked
• A hands-on habit of using AI to produce better content faster, with the judgment to keep quality high
• Multi-market, localized, or regulated content experience

Preferred

• Some exposure to GEO and AI-search discoverability, and real curiosity about how buyers are moving from search results to AI answers. We don't expect deep expertise in something this new; we expect a strong strategist who will own learning it.
• A background in B2B technology, or writing for technical, enterprise, or regulated buyers
• Fluency in content workflow tools such as Asana
• A history of bringing work in-house that used to be outsourced, and directing agencies or contractors where needed
• Comfort presenting to and aligning senior stakeholders, and a data-informed approach to strategy

Benefits

• Equity Compensation: ownership aligned with your impact and the company's growth
• L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.