Senior Director, Content

Responsibilities

• Cultivate an iconic digital voice that stands out in professional sports by setting the overarching content and editorial strategy across social, video, photo, digital platforms and emerging channels.
• Own the Quakes narrative across the season, telling the story of the team, its players and the club’s next chapter.
• Make engagement a core objective, creating stories and formats that spark conversation, participation, sharing and repeat fandom.
• Lead and develop the Social, Video and Photo teams; establish clear priorities, results, workflows, creative standards and accountability.
• Innovate on new content ideas that not only engage our existing audiences but help build brand affinity and awareness across casual and curious fans.
• Build platform-specific strategies that grow reach and engagement, especially among new and younger audiences.
• Turn players into recognizable personalities and build stronger connections between the club, supporters and Bay Area culture.
• Create a test-and-learn culture around creators, emerging platforms, AI tools, new formats and distribution models.
• Use audience data and KPIs to sharpen content strategy, editorial planning and resource allocation.
• Partner across Marketing, Communications, Creative, Partnerships, Ticketing, Community and Soccer Operations on major club priorities.

Requirements

• Must be knowledgeable about soccer.
• 8–12+ years in digital content, social media, video, sports media, entertainment, or a related field.
• Significant experience leading and developing social/content teams.
• Proven track record building digital strategies that grow audiences and engagement.
• Deep understanding of social platforms, storytelling, video production, audience behavior and trends.
• Experience in videography and video editing.
• Strong creative judgment paired with analytical skills and performance data.
• Excellent leadership, communication and cross-functional collaboration; thrives in a fast-moving environment.
• Sports, entertainment, media or culturally relevant consumer-brand experience strongly preferred.