Senior Planner, Content (CPG Client)

Responsibilities

• Help in planning, implementing and executing integrated campaigns across content and digital
• Support Supervisor in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
• Draft consideration sets and RFP
• Evaluate vendors proposal and provide feedback to ensure best value for clients
• Build media plan and recommendation with the help of the AD
• Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch
• Review IMO and build insights to outline performance and optimizations
• Manage billing process, supporting the assistant negotiator/planner

Requirements

• 1.5+ years of experience in media planning/strategy/digital investment/content marketing/content experience
• Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,
• Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)
• Travel when needed for client shoots and meetings.

Preferred

• Agency experience highly preferred

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.