Responsibilities

• Lead the evaluation, optimization, and execution of channel marketing strategies.
• Develop and execute integrated channel marketing plans targeting security distribution, wholesale partners, and key end-user verticals.
• Drive channel “push” strategy, including promotions, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell-through.
• Successfully launch new products within the security distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption.
• Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness.
• Collaborate cross-functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives.
• Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels.
• Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns.
• Support distributor enablement through merchandising, in-branch activations, and point-of-purchase materials.
• Own and manage marketing budgets aligned to channel initiatives

Requirements

• 3+ years-experience with relevant industries, including security, residential new construction, smart home, and distribution.
• 3+ years-experience with B2B sales, distributor channels (with emphasis on security distribution).
• Ability to travel as directed (up to 20% travel may be required.)

Preferred

• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Benefits

• Own High-Visibility Marketing Initiatives – Lead channel programs that directly drive demand, revenue, and business growth.
• Make a Measurable Impact – Influence product launches, distributor engagement, and go-to-market strategies across a key growth channel.
• Collaborate with Industry Leaders – Partner cross-functionally with sales, marketing, and product teams to shape the future of smart home and security solutions.