Responsibilities

• Support Digital Channels team functions:
• Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s various websites
• Design and implement email campaigns for different functional areas using Salesforce Marketing Cloud
• Post social media content using Sprout Social or directly to platforms, as necessary
• Website content QA
• Goal tracking on company websites and in social platforms
• Data analysis:
• Website performance metrics, user behavior, and conversion rates using various web analytics tools (e.g., Google Analytics)
• Social media traffic, engagement, sentiment, competitive set performance
• Email performance, list performance, on-site and other conversion actions

Requirements

• Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.
• 3-5 years of experience in digital channel management, preferably in a digital marketing environment.
• Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.
• Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.
• Understanding of business objectives and the ability to link campaign analytics findings to strategic goals and initiatives.
• Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.
• Meticulous attention to detail and a commitment to data accuracy and quality assurance.
• Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.
• A passion for staying updated with the latest trends and advancements in website analytics and digital marketing.

Preferred

• Relevant certifications in web analytics (e.g., Google Analytics Individual Qualification).
• Working knowledge of web testing methodologies, HTML, and SEO.

Benefits

• Competitive pay/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program