Responsibilities

• Own the South Central channel field marketing strategy, covering the region's partners and partner events, and a co-marketing portfolio built to generate net-new partner-sourced pipeline and accelerate partner-influenced deals already in motion.
• Decide where co-marketing investment goes. Prioritize partners and programs by pipeline opportunity, not by who asks for budget.
• Own the channel marketing calendar, aligned to partner priorities, regional sales plays, and company campaign themes, so partner programs ladder up to integrated demand gen motions.
• Define and enforce pipeline ROI standards as the gate for all channel field investment. Every program needs a pipeline hypothesis going in and a pipeline outcome coming out.
• Design and execute joint field programs with VARs, resellers, alliance partners, and distributors: co-hosted events, partner-led roundtables, joint conference activations, roadshows, and CISO-focused experiences.
• Own MDF end to end: allocation strategy, partner alignment, execution oversight, budget tracking, and attribution reporting. MDF is an investment with an expected return, not a partner benefit to be dispersed.
• Build repeatable co-marketing playbooks that scale across partners without rebuilding each program from scratch.
• Coordinate SDR, Partner Business Manager, and partner seller follow-up for every program, with defined SLAs.
• Serve as the senior marketing counterpart to the region's Partner Business Managers and partner marketing contacts, and run joint planning and business reviews with priority partners.
• Work with regional field marketers so partner programs and direct programs cover the same accounts without colliding.

Requirements

• 6+ years of B2B channel or field marketing experience, with ownership of partner co-marketing programs and measurable pipeline contribution.
• Proven track record building and executing co-marketing programs with VARs, resellers, alliance partners, or distributors, with the pipeline data to back it up.
• Experience owning MDF budgets, including allocation decisions, partner alignment, and ROI reporting.
• Strong understanding of the B2B technology channel ecosystem: how partners sell, what motivates them, and how to design programs that drive joint pipeline rather than just partner satisfaction.
• Financial fluency: comfortable building CPO and ROI cases and recommending investment trade-offs to leadership.
• Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting.
• Strong cross-functional collaboration skills across Partner Business Managers, channel sales, direct field marketing, demand gen, digital, ABM, and product marketing.
• Highly organized, able to manage multiple partner relationships, programs, and timelines at once without losing accountability or momentum.

Preferred

• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets.
• Familiarity with Federal or Public Sector channel marketing, including distribution ecosystems like Carahsoft and compliance frameworks such as FedRAMP and CMMC.
• Familiarity with intent data and ABM tools such as ZoomInfo or Reachdesk in support of partner-led account coverage.
• Familiarity with Pardot, Marketo, or HubSpot for co-marketing campaign setup and attribution.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.