Channel Marketing Manager

Milwaukee, WI (Remote)

$80K/yr – $110K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end GTM programs from planning to optimization, coordinating cross-functional teams and driving measurable outcomes across channels and customer touchpoints.

  • Translate strategies into actionable plans and timelines
  • Track KPIs and optimize ROI with post-program analysis

Job Description

Responsibilities

  • GTM Program Management
  • Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables.
  • Lead end-to-end program planning and execution across channels and customer touchpoints.
  • Coordinate cross-functional teams and partners to ensure alignment, accountability, and timely execution.
  • Identify execution risks, dependencies, and resource needs and escalate strategic issues as appropriate.
  • Establish and maintain program processes, tools, and best practices.
  • Customer & Channel Programs
  • Execute customer and channel initiatives that support sales and commercial priorities.
  • Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs.
  • Partner with Sales and channel stakeholders to ensure programs meet customer and business needs.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields.
  • Demonstrated experience managing cross-functional programs from planning through execution.
  • Strong analytical, budget management, and problem-solving skills.
  • Strong communication, organization, and stakeholder management skills.
  • Willingness to travel up to 35%.

Preferred

  • Experience working with distributors, channel partners, or customer-facing programs preferred.
  • Industrial, manufacturing, distribution, or durable goods experience preferred.
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Miller

Established in 1992, COT is a trusted leader in professional translation services, specializing in legal, medical, and technical documents. With over three decades of experience, we deliver accurate, reliable, and culturally sensitive translations to clients worldwide. Our commitment to precision and confidentiality has made us a go-to partner for businesses and individuals breaking language barriers.

Founded in 1992
37 employees (1 in marketing)

Salaries

Posted range

$80K/yr – $110K/yr

Taken straight from the job posting.

The middle of this range ($95K) is 12% below the median base salary for Channel Marketing Manager roles in the United States ($108K).

Channel Marketing Manager median pay in the United States

$108K/yr

Most earn $101K to $123K. Based on 49 salaries, including bonus and equity.

See all Miller salaries

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
43.8%
Direct
32.4%
Referral
15.5%
Social
5.6%
Paid
2%

Headcount Trend

Current headcount: ~54
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Channel Marketing Manager

Miller · Milwaukee, WI · Remote