Sr Channel Marketing Specialist – Channel Partners & Distributors – Charlotte, NC

Charlotte, NC (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and drive channel marketing strategy and execution to accelerate partner-led growth across demand generation, enablement, and ROI.

  • Create and manage annual and quarterly channel plans aligned with business goals.
  • Oversee MDF programs, dashboards, and partner communications to maximize pipeline and revenue.

Job Description

Responsibilities

  • Develop and execute annual and quarterly channel marketing plans aligned with business objectives.
  • Create partner-specific marketing strategies to support market expansion, pipeline development, and revenue growth.
  • Collaborate with Sales Leadership and Product Marketing to align channel initiatives with growth priorities.
  • Design and execute integrated demand generation campaigns, including email marketing, webinars, social media, paid media, and content syndication.
  • Develop co-branded marketing assets, campaign toolkits, sales enablement materials, and partner training resources.
  • Manage partner communications, onboarding activities, and partner portal marketing content.
  • Oversee Marketing Development Fund (MDF) programs, budgets, proposals, utilization, and ROI tracking.
  • Plan and coordinate partner conferences, trade shows, webinars, and joint marketing events.
  • Measure marketing effectiveness through pipeline contribution, revenue impact, campaign performance, and ROI.
  • Develop dashboards and reports to communicate channel marketing results and optimization opportunities.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of B2B marketing experience.
  • 3+ years of channel marketing, partner marketing, or demand generation experience.
  • Experience working with Partner Relationship Management (PRM) systems.
  • Strong project management and marketing campaign execution skills.
  • Knowledge of Marketing Development Fund (MDF) management and partner marketing frameworks.

Preferred

  • Experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua.
  • Experience with CRM systems such as Salesforce.
  • Experience managing channel partners, distributors, or reseller ecosystems.
  • Familiarity with account-based marketing (ABM) and digital demand generation.

Benefits

  • In addition to a performance-driven salary, cutting-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information: https://benefits.honeywell.com/
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Honeywell

4.0 Glassdoor

Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With approximately 110,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do.For additional information on how Honeywell processes your personal information please visit https://www.honeywell.com/privacy-statement.

Founded in 1950
Charlotte, North Carolina, USA
125K employees (3,954 in marketing)
82% recommend to a friend
87% CEO approval

Salaries

Channel Marketing median pay in the United States

$110K/yr

Most earn $83K to $149K. Based on 389 salaries, including bonus and equity.

See all Honeywell salaries

Funding

Total Funding
$11.4M
Last Raise
$11.4M
Grant, 16 years ago

Funding History

  • Oct 2009
    Grant • $11.4M

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$27.2K
Traffic Source Mix
Search
39.4%
Direct
44.4%
Referral
11.9%
Social
3.2%
Paid
1.1%

Headcount Trend

Current headcount: ~125.4K

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