Sr Brand Manager, Kit Kat Strategy & Growth

Responsibilities

• Define and champion the long-term vision, growth strategy, positioning, and business direction for Kit Kat, translating enterprise priorities, consumer insight, and marketplace dynamics into clear choices for the brand
• Lead portfolio strategy and management, making choices across formats, pack-price architecture, and channels to maximize sustainable growth and brand coherence
• Own brand health and equity, establishing the learning agenda and turning consumer, cultural, competitive, and marketplace signals into strategies that strengthen relevance and distinctiveness
• Serve as the creative tip of the spear, setting the creative ambition and leading insurgent-mindset marketing across Masterbrand equity and growth initiatives that make Kit Kat more distinctive, relevant, and iconic
• Lead the integrated agency team and partner with Creative, Media, and other cross-functional stakeholders to deliver breakthrough, insight-led work that connects strategy to execution and expands demand
• Act as the brand voice in critical creative, media, portfolio, and investment decisions, balancing brand-building impact, commercial priorities, marketing effectiveness learnings, and financial stewardship
• Own the brand’s performance narrative through disciplined tracking, business analysis, and forecasting; identify drivers, risks, and opportunities and mobilize cross-functional action to deliver business objectives
• Collaborate closely with the Commercial team to translate brand strategy and annual plans into customer- and channel-relevant programs, ensuring execution pulls through to drive conversion at the moment of choice.
• Unlock incremental brand equity and demand through Away From Home, Seasons & Tentpoles, and other strategic platforms, with clear success measures and disciplined resource allocation.

Requirements

• 6+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative
• Consumer Product experience required; food experience preferred
• Demonstrated experience building and deploying both long-term brand strategy and annual brand plans, grounded in consumer insights, market intelligence, and enterprise realities
• Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs
• Demonstrated experience owning business results and influencing cross‑functional teams
• Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action
• Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment
• Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders
• Bachelor’s degree required
• Degree in Marketing, Business, Management, Finance, or a related field preferred

Preferred

• MBA preferred but not required

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.