Associate, Brand Strategy and Activation

Responsibilities

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• Facilitate stakeholder meetings, document key decisions and action items, and help drive accountability across teams to keep initiatives moving forward.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, visual identity, and tone of voice.
• Partner with internal teams and agency partners to support successful execution of brand initiatives and activation efforts.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.

Requirements

• Bachelor's degree.
• 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field.
• Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Comfortable operating in ambiguity and helping define plans, processes, and next steps in evolving situations.
• Occasional travel to Humana’s offices for training or meetings may be required.

Preferred

• Degree in Marketing, Communications, Business, or related field.
• Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry.
• Experience developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources.
• Experience leveraging consumer and market insights to support strategic decision-making.
• Experience working in a highly matrixed organization, agency environment, or client-services setting.
• Experience supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives.
• Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
• Experience working with creative agencies or external partners.
• Experience facilitating workshops, training sessions, or stakeholder working meetings.

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.