Assistant Director of Brand and Creative Strategy

Responsibilities

• Lead the development of strong, cohesive advertising and branding strategies that elevate the Blanton’s visibility, strengthen brand recognition, and ensure a consistent and compelling identity across all audience touchpoints.
• Develop, refine, and safeguard the Blanton’s brand identity across digital and print platforms, ensuring cohesive visual and verbal messaging that reflects the museum’s mission and values.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, aligning storytelling with audience growth, membership, and donor support goals.
• Oversee the design and production of marketing collateral (digital, print, outdoor, and special projects), maintaining high standards of creativity and audience-centered design.
• Assist with digital content creation and campaigns, including photography, video production, and email marketing, ensuring consistency in voice, design, and performance across platforms.
• Work the digital marketing team on website design, strategy, and content updates, ensuring a dynamic, user-friendly, and mission-driven online presence optimized for accessibility, SEO, and revenue generation.
• Supervise, mentor, and develop a team to foster a high-performing, collaborative culture that emphasizes creativity, accountability, and professional growth.
• Collaborate with colleagues across marketing, curatorial, education, and development to align creative strategies with institutional priorities and represent the museum at on-site and community events
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, design, or a related field.
• Minimum 7–10 years of professional experience in creative direction, digital marketing, or brand strategy, ideally in the arts, nonprofit, or cultural sector.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of creative campaigns across web, social media, video, and print. Work samples are required.
• Experience supervising creative teams and external vendors.
• Knowledge of Adobe Creative Suite, web CMS, and social media platforms required.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Master’s degree in marketing, communications, design, arts administration, or related field.
• Experience working in museums, cultural institutions, higher education, or nonprofits.
• Familiarity with fundraising and development communications.

Benefits

• Benefits eligible Blanton Museum of Art staff enjoy the same competitive benefits, programs and services available to the University of Texas at Austin employees.
• Blanton staff also have access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store.