Assistant Director of Brand and Creative Strategy

Responsibilities

• Lead the development of strong, cohesive advertising and branding strategies that elevate the Blanton’s visibility, strengthen brand recognition, and ensure a consistent and compelling identity across all audience touchpoints.
• Develop, refine, and safeguard the Blanton’s brand identity across digital and print platforms, ensuring cohesive visual and verbal messaging that reflects the museum’s mission and values.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, aligning storytelling with audience growth, membership, and donor support goals.
• Oversee the design and production of marketing collateral (digital, print, outdoor, and special projects), maintaining high standards of creativity and audience-centered design.
• Assist with digital content creation and campaigns, including photography, video production, and email marketing, ensuring consistency in voice, design, and performance across platforms.
• Work the digital marketing team on website design, strategy, and content updates, ensuring a dynamic, user-friendly, and mission-driven online presence optimized for accessibility, SEO, and revenue generation.
• Supervise, mentor, and develop a team to foster a high-performing, collaborative culture that emphasizes creativity, accountability, and professional growth.
• Collaborate with colleagues across marketing, curatorial, education, and development to align creative strategies with institutional priorities and represent the museum at on-site and community events
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, design, or a related field.
• Minimum 7–10 years of professional experience in creative direction, digital marketing, or brand strategy, ideally in the arts, nonprofit, or cultural sector.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of creative campaigns across web, social media, video, and print. Work samples are required.
• Experience supervising creative teams and external vendors.
• Knowledge of Adobe Creative Suite, web CMS, and social media platforms required.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Relevant education and experience may be substituted as appropriate.

Preferred

• Master’s degree in marketing, communications, design, arts administration, or related field.
• Experience working in museums, cultural institutions, higher education, or nonprofits.
• Familiarity with fundraising and development communications.

Benefits

• Benefits eligible Blanton Museum of Art staff enjoy the same competitive benefits, programs and services available to the University of Texas at Austin employees. Blanton staff also have access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store.