Director of Marketing & Brand Strategy

Responsibilities

• Define the company’s long-term marketing vision and ensure it aligns with overarching corporate and financial goals.
• Develop marketing collateral and email campaigns to promote initiatives and drive revenue.
• Work alongside and ideate with Chefs and Managers on specials, events, private events, catering, and more.
• Bring ideas to the table on new and creative ways to put our brands at the forefront of consumers’ minds to drive first-time visits and repeat visits.
• Manage relationships with strategic partners (PR agency, third-party technologies, etc).
• Own the global brand identity, narrative, and corporate communications to maintain market authority.
• Aid in development of grassroots marketing plans in various neighborhoods throughout Chicago.
• Stay abreast of market trends (food & beverage, lifestyle, etc.) for real-time marketing opportunities.
• Lead and support the internal Marketing Team, providing direction, feedback, and coordination to ensure strong execution of marketing, communications, and creative work.
• Work with the Marketing Manager and the Marketing Coordinator to develop annual calendars for upcoming marketing and event campaigns.

Requirements

• 8+ years professional marketing experience; food & beverage/restaurant experience preferred but not required.
• Knowledge of Canva and Mailchimp (or equivalent platform) required.
• Knowledge of Asana, Tock, Google My Business, BentoBox, SquareSpace and Adobe Suites.
• Experience drafting annual content calendars of marketing and event efforts.
• Hands-on experience creating and designing email marketing campaigns and optimizing future ones based on analytics.
• Confident with creative writing.
• A passion for having fun, dining out, and trying new restaurants
• Ability to multitask, stay organized, and prioritize effectively
• Strong understanding of how marketing, public relations, business development and social media work together is a must.
• Ability to work autonomously as well as with a team