Sr. Analyst, SEO

Responsibilities

• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
• Lead technical site analysis, competitive analysis, and content audits
• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
• Prioritize tasks based on their likely effectiveness and ability to be implemented
• Present findings and back up recommendations with hard data
• Identify problems and form solutions for problems that can arise in reporting
• Develop content recommendations and technical analysis presentations
• Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
• Work with creative and development teams to ensure proper implementation of SEO recommendations
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies

Requirements

• 2+ years of experience in SEO or relevant function, i.e., SEM
• Familiar with multiple keyword research, reporting, and link building tools
• Understanding of why certain search results appear for various keywords
• Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools.
• Comfortable with platforms including Adobe Analytics or Google Analytics
• Expertise with Microsoft Excel, Word, and PowerPoint
• Excellent research, writing, and presentation skills with an attention to detail
• Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry

Preferred

• Ability to multitask and handle other duties as assigned.
• Understanding of basic web development technologies with an understanding of HTML
• Knowledge of healthcare SEO concepts
• Ability to develop interpersonal relationships across client and team
• Experience with project management tools is a plus