Sr. Analyst - Field Marketing TMT

Responsibilities

• Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region. Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
• Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions (ie: webinars and virtual workshops), and digital initiatives (ie: industry sub-sector email nurtures) to build brand presence and advance prospective leads. Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
• Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics.
• Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
• Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.

Requirements

• Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus). B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
• Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments.
• Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams. Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.