Marketing and Communications Senior Manager

Responsibilities

• Marketing & Communications Organization : Develops and executes comprehensive annual marketing and communications plans and calendars aligned with UPAF’s strategic plan, priorities, and fundraising goals. Through this plan, the role is responsible for establishing timelines and tactics and keeping key partners informed of progress and deadlines.
• Brand Management : Ensures that the UPAF brand identity is consistently applied, while emphasizing UPAF’s mission, vision, pillars, and role in driving the economy.
• Digital Profile : Ensures that UPAF has a strong and compelling digital presence in all owned and third-party digital platforms, including UPAF’s own website and social media channels.
• Earned Media : Builds relationships with local media, develops and executes public relations strategies, and elevates UPAF’s visibility and reputation as a community thought leader.
• Content Development & Storytelling : Creates compelling messaging and content across platforms to communicate UPAF’s impact, engage audiences, and promote the value of the performing arts. Utilizes SharePoint for effective organization of all deliverables and messaging, empowering staff to use materials.
• Advertising : Executes or oversees staff and contractors in the development and implementation of advertising, website content creation, social media, and digital marketing to expand UPAF’s reach and engagement.
• Donor, Stakeholder & Marketing Communications : Develops, works with contractors, and oversees communications and marketing materials—including the annual report, campaign collateral, and donor communications. Ensures communications drive strong relationships with donors, Member Groups, board members, corporate partners, and other stakeholders. Works with staff at quick design and development of occasional unforeseen marketing and communications needs.
• Events and Sponsorship s: Leads marketing and communications for UPAF events to maximize visibility, engagement, and revenue.
• Cross-Organizational Collaboration : Partners with UPAF leadership and departments to identify needs, coordinate priorities, and ensure timely, consistent communications that advance organizational goals. Work collaboratively on a team of staff and board members in developing guidance for use of AI in the marketing/comms space.
• Staff & Vendor Management : Manages and develops marketing and communications report and oversees external contractors and vendors to deliver high-quality work on time and within budget.

Requirements

• The ideal candidate will have a minimum of 4 years of marketing and communications experience and familiarity with the Milwaukee business community and nonprofit arts sector.
• Residency in UPAF’s Southeastern WI region of impact is required.
• Minimum of 4 years of marketing and/or communications experience.
• Bachelor’s degree in Marketing, Communications, Business, or related discipline preferred.

Benefits

• Competitive salary and comprehensive benefits package.
• Health / dental / vision insurance, life and long-term disability insurance, savings retirement plan and generous paid time off.