Marketing & Communications Consultant – Hispanic Dental Association (HDA)

Responsibilities

• 1. Social Media Management and Content Development •     Develop, schedule, and publish content across Facebook, Instagram, LinkedIn, X, YouTube, and other HDA platforms
• •     Create graphics, captions, and announcements highlighting HDA programs, membership, partnerships, accomplishments, and events
• •     Maintain a content calendar and posting schedule
• •     Monitor activity, grow engagement, and help route social media inquiries in coordination with HDA leadership
• 2. Organizational Branding and Chapter Support •     Promote consistent use of HDA's logo, colors, messaging, and visual identity
• •     Develop branding guidelines and reusable templates for professional chapters, student chapters, committees, and programs
• •     Help chapters use HDA branding correctly and review chapter materials on request
• •     Identify and correct outdated or inconsistent branding
• 3. Program and Initiative Marketing •     Promote HDA's national programs, educational activities, community outreach, and partnerships, including HDA BOLD
• •     Coordinate with program representatives for information, deadlines, and photographs

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, or a related field preferred; relevant experience will be considered in place of a degree
• Professional experience in marketing, communications, social media management, or digital content development
• Experience managing social media for nonprofits, associations, or professional groups preferred
• Experience with website content management systems
• Experience supporting conferences or membership-based organizations is a plus
• Proficiency with Facebook, Instagram, LinkedIn, X, and YouTube
• Graphic design experience with Canva or Adobe Creative Suite
• Familiarity with social media scheduling and analytics tools
• Strong writing, editing, proofreading, and visual communication skills
• Ability to compile, interpret, and present digital marketing metrics

Preferred

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, or a related field preferred; relevant experience will be considered in place of a degree
• Experience managing social media for nonprofits, associations, or professional groups preferred
• Experience with website content management systems
• Proficiency with Facebook, Instagram, LinkedIn, X, and YouTube
• Graphic design experience with Canva or Adobe Creative Suite
• Familiarity with social media scheduling and analytics tools
• Strong writing, editing, proofreading, and visual communication skills
• Ability to compile, interpret, and present digital marketing metrics
• Strong organization, time management, creativity, and attention to detail
• Ability to manage multiple projects and work independently within deadlines