Marketing & Communications Coordinator

Responsibilities

• Plan, create, and execute multi-channel marketing campaigns (email, web, social, print) that align with strategic goals and drive lead generation.
• Generate a 15% year-over-year increase in client referrals, with marketing efforts contributing directly to that lift.
• Design, write, and distribute monthly communications to Accra’s referral partner audience that consistently generates engagement and contributes to increasing referrals.
• Ensure all visual marketing collateral created meets brand-standards.
• Oversee the Accra Advocate (Accra’s monthly touchpoint for referral partners), with thoughtfully sourced content that maintains email engagement benchmarks.
• Collaborate cross-functionally with outreach, operations, and care teams to source impactful stories, gather insights, and support internal initiatives with compelling marketing.
• Maintain Accra’s core marketing platforms and ensure systems run smoothly and reliably, including the website (WordPress: updating content as requested/needed and monitoring integrations); email system (MailChimp: sourcing and uploading contact lists/ensuring proper audiences); and social media accounts -- ensuring accuracy, consistency, and performance across platforms.
• Write blog content that supports the marketing team's goal of moving homecare related terms into the top 3 positions in search ("PCA”, “CFSS”, “245D”, “FMS", etc.) within 12 months.
• Manage and maintain Accra's Homebase internet, working with and across teams to fulfill updates as requested/needed.
• Ensure all marketing & internal communications reflect Accra’s person-centered values by centering client, caregiver, and family voices; accurately representing diverse experiences; and using accessible and inclusive language for Accra’s audiences

Requirements

• Bachelor of Arts degree in marketing, communications, or related field.
• Minimum one year of communications experience, specifically in MailChimp or similar marketing platforms.
• 1-3 years of experience with digital design in Canva, Adobe, or similar design tools.
• Proficiency in using a variety of computer applications to include Microsoft Office.
• Ability to think strategically and creatively, with a strong focus on delivering results.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
• Proven ability to prioritize and meet deadlines.

Benefits

• Work/Life Balance: Schedules designed to help you thrive.
• Generous PTO: Including an additional paid day dedicated to self-care and a separate paid day for community volunteering.
• Mental Health Support: Free wellbeing programs.
• Smart Financial Options: HSA & FSA plans to help you plan ahead.
• Secure Your Future: 401(k) retirement plan to invest in tomorrow.
• Comprehensive Benefits: Medical, dental, and vision coverage for full-time employees.
• Professional Development: Training and growth opportunities to advance your career.