ACES Communications & Marketing Specialist - 4-H Program

Responsibilities

• Develop marketing and communication plans to promote vision, mission, goals, and achievements of the 4-H team. Monitor the reach and effectiveness of communication strategies, creating media reports, and recommending improvements for future endeavors.
• Design and produce content for dissemination through a variety of mediums such as internal and external publications, brochures, posters, newsletters, websites, presentations, development/fundraising materials, press packages, and news media through collaborative work with the Communications, Strategic Marketing, and Client Relations unit.
• Manage social media and web communications for the 4-H team, including coordination of campaigns, creation of content, oversight of schedules, and reporting key performance indicators.
• Coordinates marketing calendars, production schedules, deadlines, including the work carried out by external vendors.
• Coordinates the production of materials to include content/style editing, designing, printing, photography, videos, and/or copywriting.
• Ensure cohesive and visually appealing design elements across all communication materials.
• Collaborate with Alabama Extension’s Communications, Strategic Marketing & Client Relations unit, Alabama 4-H, and National 4-H Council to develop materials that reflect mission and brand standards.
• Collaborate with subject matter experts to develop content and identify future stories and areas of importance.
• Collaborate with the Assistant Directors for 4-H and team members to develop, implement, and support communication efforts and products.
• Represent the 4-H team in external communication and promotional events as needed.

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, Design or related field.
• Level I- Bachelor's degree and 0 years of experience.
• Level II- Bachelor's degree plus 2 year of experience in marketing and communications services to include print journalism.
• Level III- Bachelor's degree plus 4 year of experience in marketing and communications services to include print journalism.
• Substitutions allowed for Experience: Degrees may be accepted in lieu of experience.

Preferred

• Knowledge of fundamental concepts, practices and procedures of social media, marketing, and design; public relations campaigns.
• Excellent writing skills as well as proficiency in social media.
• Knowledge of Extension and/or 4-H programs or a willingness to learn about them.
• Experience with Adobe Creative Suite is needed, especially Photoshop, Adobe Express and InDesign.
• The selected individual must possess the ability to work effectively and in a positive manner while providing excellent customer service, have excellent communication skills and the ability to work in a team environment.
• Proficiency in graphic design software and multimedia tools.
• The successful candidate must have the ability to maintain diplomacy at all times, possess a high level of professionalism, be customer service driven and flexible in attitude.
• Ability to work both independently and collaboratively and manage multiple priorities.
• The successful candidate must meet eligibility requirements to work in the United States by the start date and continue working legally for the proposed term of employment.
• Ability to drive department vehicles and rental vehicles (alone or with other department staff members) to perform job responsibilities as occasional travel is required.