Specialist AI GTM Strategy and Activation - Technical Market Engagement

Responsibilities

• Messaging and positioning: Apply the Technical narrative consistently across every asset you build or maintain, and flag where content has drifted from what the product actually does.
• Buyer, persona, and market insight: Capture what you hear from TAMs, CSMs, FDEs, SEs, and customer calls, and turn it into concrete updates to content and the BMM.
• Competitive and category intelligence: Track roadmap changes, competitor feature releases, and protocol developments (MCP, Cross App Access, agent auth patterns), and summarize what they mean for our technical content.
• Go-to-market planning and launch execution: Get technical assets, guides, and BMM entries updated and ready when features move from roadmap to Beta, EA, and GA.
• Sales enablement and field readiness: Maintain the guides, demo catalog, and reference material that SEs, TAMs, and CSMs rely on, and track whether they actually use it.
• Customer-facing content and asset ownership: Own accuracy and freshness for your assigned assets end to end, starting with the BMM, and retire what's outdated.
• Cross-functional influence: Work with product, engineering, Customer Success, and Professional Services to collect the inputs you need without formal authority over any of them.
• Roadmap, pricing, and packaging input: Bring recurring field and customer feedback (product gaps, feature requests, deployment friction) to the Technical lead with the evidence behind it.
• The Blueprint Maturity Model technical content. Keep each stage and capability current: the customer value, the Okta feature that delivers it, and the guide that implements it.
• The BMM's associated content and templates. Keep the TAM Technical Project Plan, Customer Overview, Status Overview, and Actions & Deliverables templates consistent with the model.

Requirements

• 2–5 years in technical marketing, solutions engineering, technical account management, professional services, developer relations, or another technical customer-facing role for a B2B software product.
• Hands-on proficiency with SaaS admin consoles, CLIs, and APIs. You can stand up an integration, follow (and improve) technical documentation, and debug when a setup doesn't behave.
• Working knowledge of identity fundamentals (SSO, OAuth 2.0, OIDC, SAML) and a strong interest in going deep on agent identity: MCP, Cross App Access, token exchange, and agent authentication and authorization patterns.
• Clear technical writing. Your guides are accurate, well-structured, and usable by someone who wasn't in the room.
• Rigor and attention to detail. You keep a large, fast-changing body of content consistent, version-controlled, and correct.
• Proactive habits. You spot gaps and stale content without being asked, and you come with a proposed fix.
• Comfort working across teams and taking input from TAMs, CSMs, SEs, product managers, and engineers.
• Comfort operating in an early, fast-moving market where the product, the roadmap, and the guidance change weekly.
• Willingness to travel occasionally (roughly 10%) for customer engagements, team sessions, and events. This will grow as your role becomes more customer-facing.

Preferred

• Identity or security experience is a plus.

Benefits

• equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.