Specialist, Ad Tech Services

Responsibilities

• Campaign Lifecycle Management: Manage the end-to-end execution of digital ad campaigns, including trafficking, testing, tagging, and quality assurance.
• Tagging & Tracking Mastery: Create and implement Floodlight tags in CM360, distribute ad tags to vendors within deadline, and ensure proper UTM execution across all tactics alongside Client and Media teams.
• Standards & Compliance: Serve as an expert in IAB specifications, ensuring creative assets meet technical guidelines and internal processes are rigorously followed.
• Vendor & Partner Collaboration: Work closely with programmatic engines, ad verification partners, and survey vendors to resolve discrepancies in reporting, trafficking, and creative assets.
• Technical Troubleshooting: Identify, diagnose, and resolve technical issues across internal and external ad servers.
• Industry Thought Leadership & Mentorship: Stay ahead of tech shifts (Cookie deprecation, Ad Verification, Programmatic, Dynamic Creatives) to educate internal teams, update Standard Operating Procedures (SOPs), and guide junior team members.

Requirements

• Experience: 1+ years of experience in a digital media/ad operations specialist role.
• Technical Knowledge: Working knowledge of Google Campaign Manager (CM360/GCM) and familiarity with various ad serving platforms and ad tech fundamentals.
• Skills: Proficient in Microsoft Office Suite with exceptional organizational and multi-tasking abilities under tight deadlines.
• Problem Solver: Proactive, self-motivated, and comfortable navigating ambiguity to anticipate challenges and troubleshoot technical issues.
• Communication: Outstanding verbal and written communication skills with a knack for translating technical processes clearly to non-technical partners.
• Mindset: Collaborative, adaptable, and customer-centric with a commitment to continuous learning and team success.