Director of Social Media - Medical Aesthetics
SkinSpirit
USA (Remote)
$160K/yr - $200K/yrIn-houseFull-timeDirector/executive5+ years exp.
15 hrs ago
Social Video Content Specialist
St. Louis, MO (Hybrid)
$60K/yr – $80K/yrMid Level3+ years expFull time
Posted 6 weeks ago
Job Summary
Own the end-to-end creation and optimization of social-first content for Good Clean Dog, from concept through shoot, edit, and performance analysis, with a focus on hooks, storytelling, and on-brand consistency across a collaborative team.
- Lead concepting and scripting for social content
- Direct shoots and edit short-form video while guiding nonprofessional talent
- Analyze performance data to inform repeatable content formats
Job Description
Responsibilities
- Develop social-first concepts based on everyday operations in our shops, audience insights, pet parent pain points, brand priorities, and platform trends
- Write concise scripts with strong hooks, engaging storylines, and a clear vision for what we want the comment section of each post to look like
- Plan and execute content shoots featuring dogs, pet parents, team members, creators, and the Good Clean Dog experience
- Capture and edit short-form video
- Direct people who may not have on-camera experience so content feels natural and relatable
- Build the Good Clean Dog world through recurring stories, personalities, settings, humor, visual cues, and content formats
- Create and test variations of hooks, messages, formats, lengths, and calls to action
- Review retention, watch time, shares, saves, engagement, and conversion signals to understand what is working
- Apply performance insights to improve future content and develop repeatable formats
- Collaborate with internal team members and agency partners to maintain a consistent content pipeline
Requirements
- 3+ years of experience creating social-first content for a brand, agency, media company, or independently developed platform
- A strong portfolio of short-form video demonstrating concept development, scripting, shooting, and editing
- A deep understanding of Instagram Reels, TikTok, and what earns and maintains attention on social media
- Strong instincts for hooks, pacing, storytelling, audience psychology, and platform trends
- The ability to independently take content from initial insight and concept through shoot, edit, and performance analysis
- Experience directing employees, customers, creators, or other nonprofessional talent on camera
- Working knowledge of retention, watch time, completion rate, shares, saves, engagement, and conversion metrics
- Experience using performance data to test creative variables and improve future content
- A strong sense of brand and the ability to create content that feels consistent, recognizable, and uniquely Good Clean Dog
- A proactive, collaborative, and organized working style
Preferred
- Professional brand experience is valuable, but a compelling portfolio of personal, freelance, or independently created work will also be considered.
Benefits
- Benefits: Health insurance, flexible PTO policy
Good Clean Dog
Good Clean Dog is a St. Louis-based dog grooming company built to remove the hassle from grooming while raising the standard of care.For many pet parents, grooming today can feel harder than it should. Scheduling is inconsistent, pricing can be unclear, and the experience often requires planning your day around it. At the same time, trust and safety are non-negotiable.Good Clean Dog was created to deliver a simpler, more reliable experience for both dogs and the people who care for them.
Salaries
Posted range
$60K/yr – $80K/yr
Taken straight from the job posting.
Social Media median pay in the United States
Most pay falls between $64K and $100K. Based on 4,052 salaries.
Marketing Team
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
4
Links
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