Director of Social Media - Medical Aesthetics

Responsibilities

• Build the agency - Design the operating model for an internal social media agency serving 500+ providers, including service tiers (e.g., self-serve resources, group programs, and high-touch support for top performers), intake, and prioritization - Build and lead a team of social strategists, content creators, editors, and production resources and decide which capabilities to hire in-house versus source from contractors - Set the agency's budget, goals, and roadmap, and report on performance to leadership Enable providers at scale - Lead team in the creation of playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries providers can use on their own accounts - Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement - Organize content production, including in-clinic shoots, before-and-after photography standards, and video, so providers have a steady supply of high-quality content - Identify and invest in high-potential providers and build a bench of provider creators - Translate provider content into brand and paid opportunities Brand - Lead SkinSpirit’s enterprise social media strategy, elevating the brand across consumer and industry audiences and positioning SkinSpirit as a trusted, leading voice in aesthetics - Develop and manage a robust content production pipeline - Manage social media agencies and contractors to support and - Oversee content strategy and execution across Instagram, TikTok, and YouTube, tailoring storytelling to each platform’s formats, audience behaviors, and algorithms - Own SkinSpirit’s social content calendar, balancing campaign and launch moments, trend-driven content, treatment and provider education, and always-on storytelling - Partner closely with the VP of Brand & Creative to concept and deliver social-first content that is elevated, on-brand, and platform-optimized - Collaborate with the Director of PR and Director of Growth Marketing to align social with PR moments, launches, promotions, and paid campaigns, ensuring an integrated brand presence across channels - Drive social analytics, social listening and performance reporting, translating results into clear, actionable recommendations for senior leaders - Lead, mentor, and elevate a team of two, fostering a culture of creativity, accountability, and continuous testing and learning - Evaluate and test emerging platforms, features, formats, and AI tools to keep SkinSpirit at the forefront of social innovation and improve team efficiency

Requirements

• 5+ years of experience in social media marketing, including leading social strategy for a consumer brand; experience in beauty, aesthetics, wellness, or healthcare preferred
• Proven people management experience, with a track record of leading, coaching, and developing high-performing teams
• Deep expertise across Instagram, TikTok, and YouTube, with a strong understanding of platform algorithms, formats, and best practices
• Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth
• Strong analytical skills, with hands-on experience in social analytics, reporting, and social listening tools (e.g., Sprout Social, Archive)
• Ability to set long-term vision and dive into the details to support the team in execution
• Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders
• Deep curiosity and a passion for staying current on social trends, culture, and changing platform dynamics
• Bachelor’s degree required
• Prolonged periods of sitting at a desk and working on a computer

Benefits

• We offer a competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team.
• We also offer paid holidays and a 401k plan with a company match program.
• For full- time employees (24 + hours/week) we offer Medical, Vision, and Dental insurance.