Social Media Coordinator

Responsibilities

• Daily Social Media Management: Posting and Engagement across Facebook, Instagram, LinkedIn, and YouTube for all 8 organizations/event, monitor and respond to comments, messages, and mentions to foster community engagement, update Linktees.
• Content Creation: Design and create visually appealing social media posts, including graphics, thumbnails, banners, flyers, invitations; write engaging captions and conduct research to ensure consistency in tone and branding; source and sequence photos/videos for social media posts.
• Event Support and Photo Management: Photo Organization—Upload all photos from an event into a shared folder, partake in travel, partake and co-lead on-site photography and videography, select photos based on approval by CEO and Media Department, communicate to outreach leads for follow-ups.
• Event Briefs: Assist and participate in event briefs and departmental meetings; event details, attendees, key people, goal of the post, LinkedIn/social media names for key people to tag in photos.
• Workflow Efficiency and Approvals: Post Approvals—Upload YouTube videos and create thumbnails; Submit posts for approval (photo + caption together).
• Email Marketing: Track, organize, and communicate with clients using marketing language; strategically captivate and establish order within the client community via HubSpot and Mail Merge techniques.
• Last-Minute Requests: Route new requests through a centralized system with deadlines.
• Darrell’s Corner and Podcast Studio Support: Darrell’s Corner—Create thumbnails; Update Linktree; Promote episodes on social media; Assist in managing the Darrell’s Corner content calendar; Podcast Studio Co-Production—Co-assist in production team at collaborator’s studio and on-site at travel engagements.
• Tracking, Reporting, and Growth: Track and analyze social media performance using Meta Business Suite and LinkedIn Analytics; Generate weekly/monthly reports on engagement, reach, growth; Provide insights and recommendations to improve content strategy.
• Creative Content and Campaigns: Assist in planning and creating event marketing content for in-house events and events attended by the team; Work with leadership to approve concepts before creating content to avoid rework; Assist in designing graphics, videos, and promotional materials for social campaigns.

Requirements

• Bachelor’s Degree in marketing, media, arts, or advertising or 3+ years of experience in media or marketing industries.
• 2+ years of experience working with cameras, media inventory, and storage devices (e.g., hard drives, SD cards).
• The ideal candidate will: strong understanding of social media trends; excellent organizational skills; experience in graphic and content design; ability to manage multiple tasks efficiently; well-versed in marketing language and technical strategy.