Content Creator & Social Channel Manager

Responsibilities

• The on-camera voice of the brand - You’re the recurring personality people come back for.
• Content pillars & ideas - Collaborate on pillars, series and recurring formats that give people a reason to stop scrolling, engage, and follow.
• Shooting & editing - Native vertical video, made with craft and ready while the moment is still fresh.
• Product that looks as good as it tastes - Pours, ice and texture. Appetite-first content for people who take their lattes iced.
• Matcha & coffee content with real depth - Ingredients, rituals and craft, told in a way that’s educational and fun rather than preachy.
• Founder & team moments - Help our founder show up naturally on camera, and turn retail, events and behind-the-scenes into engaging content.
• TikTok & Instagram, end to end - Strategy, planning, copy, publishing and a steady weekly content rhythm.
• Community & culture - Join conversations across food, beverage, wellness, and culture in a way that sounds like us.
• Performance & insights - Track results, report regularly and use what you learn to improve the content and grow the community.

Requirements

• Natural on camera: warm, quick and not too serious.
• A fast, skilled editor who shoots and cuts native vertical video every day.
• Fluent in matcha, coffee and wellness culture, and able to talk about it without the “wellness journey” voice.
• Not afraid to say "that's not us" - you have strong instincts about what fits the brand, and the data to support it.
• A passionate storyteller that thinks about how one post builds into a series, a launch, a world.
• Self-directed and organized - you can run a weekly content rhythm on your own, with a quick review from us instead of a daily brief.
• Culturally curious - you notice what’s catching on early and can explain why it resonates with audiences.
• Resourceful and adaptable - you can make something great without a big budget or a production crew and you're flexible when plans change.
• Just as comfortable collaborating with a team as working on your own.
• Open to occasional travel for shoots and events.

Benefits

• Healthcare and 401K benefits for full-time candidates