Social Media Specialist

Responsibilities

• Own the development and maintenance of social content calendar briefs, calendar decks, and campaign posting decks, ensuring alignment with approved strategy, messaging, and platform best practices.
• Develop partner agency deck templates that clearly communicate strategic direction, content requirements, and delivery expectations.
• Serve as the primary contact for partner agency content delivery, managing timelines, consolidating feedback, and coordinating asset handoffs.
• Maintain accurate posting details, asset versions, and approval status across deliverables.
• Review content for platform specifications, brand consistency, accessibility, and publishing readiness.
• Make strategic recommendations for platforms, formats, and content approaches based on audience insights, previous performance, emerging trends, and platform best practices.
• Partner with the Social Strategist to translate campaign objectives into actionable content recommendations.
• Identify opportunities to test and improve content, documenting learnings to inform future planning.
• Monitor competitor activity and audience behavior to surface relevant opportunities for the brand.
• Support social listening by monitoring brand mentions, tracking sentiment, and identifying trends to inform content and community engagement

Requirements

• 4 years of relevant experience in social media marketing, content strategy and community management.
• Advertising agency experience preferred.
• Strong understanding of major social platforms, their audiences, content formats, and native best practices.
• Experience developing content calendars, campaign presentations, and clear strategic recommendations.
• Hands-on experience with Sprinklr or a comparable enterprise social media management and reporting platform.
• Ability to interpret social performance data and translate findings into actionable recommendations.
• Experience coordinating internal teams, external partners, and multiple deliverables against deadlines.
• Familiarity with customer care workflows, community response standards, and escalation processes.
• Understanding of creator evaluation, including audience relevance, engagement quality, and brand suitability.
• Strong writing, editing, presentation, and interpersonal communication skills.

Benefits

• 3 PPO Medical Plans through Anthem to choose from at low cost
• 401k match
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean