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Social Media Specialist II - College Networks

Bristol, CT (On-site)

$79K/yr – $108K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive social content strategy and execution for SEC Network and ACC Network brands, coordinating cross-functional planning, real-time editorial decisions, and performance analysis for major sports events and coverage.

  • Lead event coverage and content planning with internal partners
  • Apply data and trends to optimize journalistic, audience-relevant posts

Job Description

Responsibilities

  • Create socially optimized content for the following platforms: Instagram, X, TikTok, and Facebook
  • Help manage content planning and strategy for our SEC Network and ACC Network brand pages
  • Stay up to date on news and updates for both the SEC and ACC
  • Collaborate with multiple internal partners to make social content compelling and comprehensive to a broad audience
  • Edit and approve social posts for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development
  • Maintain proficiency and knowledge in all the latest social media trends and best practices
  • Analyze performance of social content and incorporate insights into future content decisions
  • Lead on priority events and organize teammates to successfully cover key sports and championships
  • Sports happen during nights, weekends, and holidays and those shifts will be regular and required in this position

Requirements

  • A minimum of 2 years’ experience working in a fast-paced social media environment with content creation responsibilities or relevant experience
  • A minimum of 2 years’ experience using video editing software (e.g., Final Cut, Premiere)
  • A minimum of 2 years’ experience using photo editing software (e.g., Photoshop, InDesign)
  • Skilled in social media comprehension and execution across multiple social media platforms including X, Facebook, TikTok, and Instagram
  • Possess excellent news judgement and verbal/written communication skills
  • Strong understanding of journalistic standards
  • Ability to work quickly and juggle multiple tasks during a typical workday
  • Ability to analyze and apply data to decision-making
  • Appreciation and understanding of pop culture that contributes to content creation
  • Knowledge of current sports, including teams, players, and storylines

Preferred

  • Strong knowledge of college sports, specifically for SEC and ACC
  • Demonstrated news judgement
  • Experience using video editing software (e.g., Final Cut, Premiere)
  • Previous brand voice and social account management
  • Advanced knowledge of the latest social media and tech trends
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ESPN

ESPN is the leading multiplatform sports entertainment brand that features seven U.S. television networks, the leading sports app, direct-to-consumer ESPN+, leading social and digital platforms, ESPN.com, ESPN Audio, endeavors on every continent around the world, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide).

Founded in 1979
Bristol, Connecticut, USA
11K employees (5,821 in marketing)
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Salaries

Posted range

$79K/yr – $108K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,310 salaries.

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