Social Media & Marketing Specialist / Administrative Assistant

Broadview Heights, OH (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 4 hrs ago

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Job Summary

Own end-to-end social media programs from content creation to analytics, manage campaigns and social listening, and coordinate branding efforts across channels.

  • Content creation, scheduling, and optimization across platforms
  • Campaign management, paid promotions, and performance analytics
  • Brand alignment through collaboration and consistency across channels

Job Description

Responsibilities

  • Develop, curate, and schedule engaging content across various social media platforms using tools like Hootsuite and Buffer to maximize reach and engagement.
  • Monitor social media channels through social listening techniques to gauge audience sentiment, identify trends, and respond promptly to inquiries or comments.
  • Design eye-catching graphics and media content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand visibility.
  • Implement social media marketing campaigns including Facebook Advertising and other paid promotions to increase brand awareness and drive traffic.
  • Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign effectiveness and optimize strategies.
  • Conduct keyword research and SEO practices to improve content visibility on search engines.
  • Manage media editing tasks such as video editing and proofing content to ensure high-quality output aligned with branding standards.
  • Support public relations initiatives by drafting press releases, managing media contacts, and fostering positive relationships with industry partners.
  • Assist with general administrative duties including scheduling appointments, managing correspondence, maintaining records, and supporting team communications.
  • Collaborate with team members on branding efforts, content writing, proofreading materials, and coordinating marketing projects to ensure consistency across all channels.

Requirements

  • Proven experience in social media management across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, or TikTok.
  • Strong knowledge of social media tools like Hootsuite or Buffer for scheduling and analytics purposes.
  • Demonstrated ability in content creation including graphic design (Adobe Photoshop/Illustrator) and video editing for diverse digital formats.
  • Familiarity with digital marketing analytics tools such as Google Analytics or similar platforms for performance monitoring.
  • Experience executing paid advertising campaigns on Facebook or other social media platforms with measurable results.
  • Excellent written communication skills with an eye for proofreading and content writing excellence.
  • Ability to analyze data trends from social listening tools and marketing analytics to inform strategic decisions.
  • Prior administrative experience supporting teams or managing schedules is preferred but not required; strong organizational skills are essential.
  • Live within 1 hour of Broadview Hts., Ohio 44147.
  • ATTACH Linkedin Profile, Portfolio, Social Medias
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American Utility Locating Services

American Utility Locating Services is a premier utility locating company serving Ohio and surrounding areas. We specialize in accurately identifying underground utilities to help contractors, homeowners, and project managers dig safely and avoid costly damages.Our team provides reliable public and private utility locating, along with clear markings and mapping to support efficient project planning. With a strong focus on accuracy, safety, and accountability, we work hard to be the first call before you dig and the locating company clients trust to get it done right.

Founded in 2024
North Royalton, Ohio, USA

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