Social Media and Marketing Manager

Southampton, NY (On-site)

$20/hr – $25/hrMid LevelFull time

Posted 3 months ago

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Job Summary

Lead social media strategy and content across major platforms to grow brand presence and engagement.

  • Own multi-platform social campaigns with a strong portfolio showing results.
  • Must-have: Experience managing campaigns on Facebook, Instagram, Twitter, and LinkedIn.
  • Standout: Proficiency in data analysis and using tools like Google Analytics and social listening.

Job Description

Responsibilities

  • Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels using tools like Hootsuite and Buffer.
  • Create engaging content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals utilizing
  • Manage social listening to monitor brand reputation, industry trends, and customer feedback to inform marketing tactics.
  • Conduct keyword research and utilize SEO best practices to optimize content for search engines and increase organic reach.
  • Plan and execute Facebook Advertising campaigns to target specific demographics effectively.
  • Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and ROI; prepare reports for stakeholders.
  • Coordinate public relations efforts to enhance brand image through media outreach, partnerships, and community engagement.
  • Oversee e-commerce initiatives by integrating social media campaigns with online sales channels to boost conversions.
  • Maintain consistent branding across all digital platforms while proofreading content for accuracy, clarity, and tone.
  • Build relationships with influencers, partners, and customers to foster community engagement and loyalty.

Requirements

  • Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
  • Knowledge of SEO techniques, keyword research tools, Facebook Advertising platform, and web analytics.
  • Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment

Preferred

  • Strong graphic design skills with an eye for visual storytelling; experience in photography is a plus
  • Background in digital marketing including content creation, branding strategies, public relations, and e-commerce integration