Responsibilities

• Define portfolio social strategy and channel roles.
• Lead content planning frameworks and audience engagement strategies, supporting all major brand and commercial campaigns, as well as leading Community-forward cross channel campaigns.
• Develop and produce long-form and short-form social storytelling content across YouTube, LinkedIn, Instagram, and TikTok, translating brand, community, and patient stories into platform-native content.
• Identify cultural trends and participation opportunities.
• Establish measurement frameworks and performance benchmarks.
• Guide platform-specific content strategies and create hands-on social-first content, including video capture, photography, editing, and real-time event coverage across owned channels.
• Collaborate with Community team members to propel the recommendation flywheel.
• Partner with social media agency of record to oversee all aspects of organic social media for owned brands/platforms.
• Manage content creation vendors directly, personally capturing and producing content at events, community activations, and brand productions when appropriate.
• Report on organic social performance to cross functional partners regularly.

Requirements

• 7+ years in social media content strategy, content production, and social-first storytelling, with demonstrated experience creating content across YouTube, LinkedIn, Instagram, and TikTok.
• Experience managing multi-brand portfolios on social preferred.
• Experience leading live social coverage for conferences, events, launches, or cultural moments, including content capture, publishing, and real-time community engagement.
• Experience capturing social-first content at professional brand shoots.
• Experience editing platform-native social video content using tools such as Adobe Creative Suite, CapCut, Premiere Pro, or equivalent.
• Portfolio required demonstrating at least three integrated, cross-functional campaigns and examples of content personally planned, captured, edited and produced by the candidate.

Benefits

• Medical, Dental, Vision, Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Flexible Time Off
• Paid Parental Bonding Leave
• among other benefit plan options.