Responsibilities

• Own the day-to-day growth of Nickel & Suede's organic social channels.
• Develop and execute platform-specific strategies across Instagram, TikTok, Pinterest and emerging platforms.
• Stay ahead of trends and identify new opportunities for growth.
• Help grow both our main brand and athletics social channels.
• Plan, film and edit engaging short-form content.
• Capture behind-the-scenes moments, product launches, styling ideas, photoshoots, retail events and game-day content.
• Repurpose content across platforms while maintaining a consistent brand voice.
• Monitor social performance and identify what's working and why.
• Track engagement, reach, follower growth, traffic and sales from social.
• Continually test new ideas and use data to improve future content.

Requirements

• Has experience creating social content that drives engagement and growth.
• Loves fashion, trends and storytelling.
• Enjoys both the creative and analytical sides of social media.
• Is curious and continually learning.
• Has strong photography and video skills.
• Is organized, dependable and self-motivated.
• Thrives in a collaborative, fast-paced environment.
• Enjoys sports and understands game-day culture (preferred)

Preferred

• Bonus Points If You Have Experience With...
• - TikTok Shop or social commerce
• - Influencer or creator partnerships
• - Fashion, retail or direct-to-consumer brands
• - Growing a personal or professional social media account