Social Media Manager

Responsibilities

• Lead ideation and hands-on production of original, social-first content across Zendesk's owned channels, primarily LinkedIn, X, and YouTube.
• Develop compelling concepts for product launches, brand campaigns, customer stories, industry conversations, and other priority moments.
• Design and produce social-first graphics, carousels, animations, short-form videos, and other visual content from concept through final delivery.
• Write and collaborate on engaging social copy, hooks, scripts, captions, and creative treatments that complement visual storytelling.
• Transform complex topics like AI, automation, and service into accessible, engaging, and visually compelling content.
• Adapt larger brand campaigns into creative that feels native to each social platform rather than simply resizing existing assets.
• Partner with internal designers, video producers, and external creative resources on more complex production needs.
• Bring a strong understanding of social culture, platform trends, emerging formats, and audience behavior to the creative process.
• Proactively pitch fresh, unexpected ideas that help Zendesk stand out from traditional B2B technology brands.
• Identify opportunities for timely, relevant, and culturally aware creative that connects Zendesk to broader industry conversations.

Requirements

• 7+ years of overall marketing, communications, journalism, or content experience, with at least 5 years focused on social media or digital content.
• Proven experience building social content for a B2B, technology, AI,SaaS, or similarly complex brand.
• A strong portfolio demonstrating excellent social writing and hands-on creation of graphics, carousels, and short-form video.
• Strong command of design and video editing tools, such as Canva, Adobe Creative Cloud, or equivalent.
• Exceptional writing, editing, and storytelling skills, including the ability to adapt voice and format for different executives, audiences, and platforms.
• Experience developing executive social content or thought leadership, with the judgment to make it sound credible and personal.
• A sharp eye for competitive activity and emerging conversations, and the ability to turn relevant moments into timely content.
• Strong creative judgment and a practical, resourceful approach to producing high-quality work on tight timelines.
• Comfort working with senior leaders and cross-functional partners in a fast-moving, matrixed organization.
• Ability to use social analytics and audience feedback to make content more effective.

Benefits

• bonus
• benefits or related incentives
• hybrid working arrangement