Social Media Manager

Responsibilities

• Content Creation & AI - Create engaging images, graphics, carousels, Reels, and short-form videos for our social media platforms.
• Use AI tools to generate and edit professional images, videos, animations, and other creative content.
• Turn approved content ideas and educational topics into visually impressive posts.
• Maintain Vairoh's premium, modern visual identity and established creative direction.
• Social Media Management & Growth - Manage content across Instagram, TikTok, Facebook, YouTube Shorts, X, Threads, and other platforms.
• Organize, schedule, and publish content using social media management tools.
• Research trends, monitor engagement, and identify opportunities to grow our audience.
• Engage with followers, respond to comments and messages, and track social media performance.
• TikTok Shop & Influencer Collaboration - Help manage and grow Vairoh's TikTok Shop.
• Create shoppable content, maintain listings, and monitor shop performance.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Advertising, Communications, or a closely related field.
• Must reside and work in West Virginia. This position is fully remote.
• Experience creating content for social media.
• Proficiency with Canva and familiarity with AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
• Ability to create engaging graphics and edit short-form videos.
• Good understanding of social media trends and audience growth.
• Strong creativity, attention to detail, communication skills, and ability to follow brand guidelines.

Preferred

• AI Creative Tools: Midjourney, Runway, Higgsfield, or similar image and video generation tools.
• Scheduling Tools: Buffer, Later, Hootsuite, or similar platforms.
• Design & Editing: CapCut, Photoshop, Premiere Pro, or other creative software.
• TikTok Shop: Store management, shoppable content, or TikTok Shop marketing.
• Social Growth: Growing personal or business social media accounts, influencer collaborations, or content analytics.
• Industry Experience: Beauty, skincare, haircare, wellness, supplements, or e-commerce.

Benefits

• 100% Remote Work
• Creative Work With Cutting-Edge AI
• Work With Influencers & Creators
• Competitive Compensation With Six-Figure Potential
• Earn a $60,000 annual base salary , with opportunities for additional performance-based bonuses
• Exceptional contributions and strong company performance could create opportunities for total annual compensation of $100,000 or more
• Opportunities for Career Growth
• Join an Exciting Company From the Beginning