Social Media Content Creator

Responsibilities

• Proactively develop and execute content ideas grounded in consumer needs, audience questions, and relevant cultural conversations.
• Film and edit product demonstrations, textures, application techniques, routines, and results, using hands, faces, and real-life settings.
• Translate clinical benefits into clear, engaging reasons to try a product, with strong hooks, captions, and visual storytelling.
• Create platform-specific videos, carousels, and posts; adapt formats such as reactions, remixes, and trends when relevant.
• Create native paid assets.
• Own the content calendar, asset organization, approvals, scheduling, and publishing.
• Use audience feedback and content performance to improve creative execution.

Requirements

• A portfolio showing strong filming, editing, and product storytelling in beauty or skincare.
• An understanding of the needs and purchase motivations of women ages 35–55, including changing skin, busy routines, and life transitions.
• Strong creative and editorial judgment, with the ability to make technical information accessible and relevant.
• Resourcefulness and independent execution: identifies opportunities, solves problems, and delivers finished work without step-by-step direction.
• Proficiency in tools such as CapCut or Premiere Pro and Canva or equivalent.
• An esthetician background or deep skincare experience is a plus.