Social Media Fellow

Responsibilities

• Manage distribution of More Perfect Union content across platforms, ensuring that content is uploaded in a timely manner and is accompanied by engaging copy, titles, alt text, and thumbnails;
• Coordinate with social team members to manage posting schedules and update content calendars;
• Optimize posts for engagement and search, including workshopping and tailoring graphics headlines and video titles/text on screen;
• Run A/B tests, monitor post performance, and make adjustments as needed to maximize reach and viewership;
• Monitor analytics, audience sentiment, and social media trends, and translate learnings into actionable insights for team members on a weekly basis;
• Flag engaging content produced by outlets and creators doing work that is adjacent to MPU or which could inspire the social team to improve its work;
• Engage with our followers by responding to comments, questions, and DMs, directing comments to appropriate team members as needed;
• Complete assignments from supervisor and colleagues and meet deadlines;
• Operate in a nimble environment;
• Other duties as assigned.

Requirements

• Demonstrated experience managing social media accounts with a large reach;
• Graphic design and video editing skills, including knowledge of tools such as Canva and CapCut;
• Solid understanding of interfaces, best practices, algorithms, and metrics of major social media platforms, including Instagram, TikTok, Facebook, YouTube, and Twitter/X.
• Familiarity with social media management and analytics tools such as Sprout Social and RivalIQ;
• Avid consumer of news from a variety of sources ranging from mainstream outlets to independent and social media;
• Significant interest in and knowledge of U.S. politics and economic justice issues;
• Excellent written and interpersonal communication skills;
• Exceptional organizational skills, attention to detail, and ability to manage many priorities at once;
• Ability to work independently in a remote, work-from-home environment.