Social Media Content Creator

Responsibilities

• Plan, shoot, edit and post short-form content every day for Instagram Reels, TikTok, YouTube Shorts, Threads and X.
• Write and structure videos around a hook that grabs viewers in the first 1–2 seconds, a payoff that keeps them watching, and a clear call to action.
• Spot trends, sounds and formats early and adapt them to Sticker Shuttle quickly.
• Own the weekly content calendar. Come in Monday with ideas and a plan, and talk it through with Justin.
• Keep Instagram Stories active every day, build story and post automations, and respond to comments and DMs to build our community.
• Track performance (views, retention, shares, follows, clicks), report what's is working each week, and do more of it.
• Clip long-form footage into short-form when we film it.
• Update ManyChat automations when we run deals or promotions. Turn followers into customers.

Requirements

• You've helped grow an account, either your own, a client's or a brand's, and you can show the numbers.
• You understand viral structure: hooks, retention, payoff, CTAs, pacing and captions. You can explain why a video worked.
• You pay attention content producers who teach about hooks, meat, CTA's, story telling, and other processes to improve organic content.
• You edit fast in Edits and CapCut, and you use AI tools to move faster, not to replace creativity. We trust the creativity humans provide more.
• You know authenticity beats production value for this kind of content.
• You're comfortable on camera, or happy to direct others in front of it.
• You're self-directed. You can see what's happening in the shop and turn it into content without being told what to film.
• You've a good understanding of what gets someone to stop scrolling and watch a video.
• You're curious about business, entrepreneurship and building something real.
• You're reliable, on time and own your results.

Benefits

• 401(k)
• Employee discount
• Paid time off
• no health, dental or vision yet. We're bootstrapped and honest about that.
• A 401(k) is set up 90 days after hire.