Social Media Director

Responsibilities

• Lead social strategy: Define ABCmouse’s social voice, editorial direction, and channel-specific plans. Set a clear growth vision that connects parent interests and platform behavior with brand and business priorities.
• Develop distinctive ideas: Bring forward original, culturally relevant concepts that make ABCmouse stand out in parents’ feeds. Build both a consistent stream of everyday posts and ambitious events, stunts, collaborations, and campaigns designed to spark conversation and create lasting impact.
• Create and publish content: Develop compelling, platform-native videos, copy, and visuals; manage the content calendar; and work with creative resources on production and editing. Stay close to the work, from shaping concepts to reviewing and publishing content.
• Grow and engage our community: Build an active, engaged audience of parents, especially moms. Guide daily conversations and responses, and use social listening to understand what parents care about and inform content, messaging, and product feedback.
• Activate creators and partnerships: Develop and execute creator, user-generated content (UGC), and brand collaborations from concept through publication. Identify partners and opportunities that can help ABCmouse reach new audiences and create content people want to share.
• Connect social with broader marketing: Partner with brand, creative, communications, SEO, lifecycle, and performance marketing teams to bring campaigns to life, coordinate production, and extend successful content across channels.
• Measure and improve performance: Set clear goals, test formats and ideas, and turn results into actionable insights. Partner with analytics to assess social’s contribution to brand awareness, site traffic, app installs, and subscriptions.
• Maintain brand standards: Ensure a consistent, channel-appropriate voice; coordinate with Legal on claims, disclosures, and creator agreements; and partner with Communications on sensitive issues and escalations.
• Stay ahead of trends: Track platform developments, cultural moments, and parenting conversations. Judge which trends and opportunities make sense for ABCmouse, then move quickly to turn them into timely content and growth opportunities.

Requirements

• 7+ years of social media experience, with a demonstrated record of significantly growing brand audiences and engagement.
• A strong creative point of view and a track record of developing ideas that earn attention, encourage sharing, and make a brand more relevant to its audience.
• Strong understanding of Instagram, TikTok, and Facebook, including their distinct audiences, formats, and community behaviors.
• Hands-on content creation skills, particularly short-form video, compelling copy, and visual storytelling.
• Experience using social management and analytics tools to guide decisions and communicate results.
• The ability to independently own strategy and daily execution while coordinating cross-functional partners and creative resources.
• Excellent communication skills, sound creative judgment, and the ability to adapt quickly.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

Preferred

• Experience with creator collaborations, brand partnerships, or co-marketing is a plus.
• Experience developing high-impact social activations, events, or campaigns that helped grow an audience or increase engagement is also a plus.
• This position is eligible for an annual discretionary bonus. Bonus amounts and payouts are determined at the company's sole discretion, based on overall company performance

Benefits

• 91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums
• A 401(k) program with employer match
• 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year
• 7 paid days for company-wide year end closure (includes 3 observed paid holidays)