Social Strategist (Reporting & Insights)

Responsibilities

• Co-develop social media strategies for each client account with the Social Media Lead and account social managers, grounding every recommendation in data.
• Define KPIs, benchmarks, and success measures at the start of each account, campaign, and reporting period.
• Turn performance data, social listening, and competitor activity into strategic recommendations for content, channels, formats, and timing.
• Contribute to campaign planning for launches, events, and always-on activity, setting measurement frameworks before campaigns go live.
• Review strategy against results at agreed intervals and recommend course corrections.
• Monitor platform updates, algorithm changes, and emerging formats, assessing their impact on account strategy.
• Support new business pitches and proposals with audience insight, competitor benchmarks, and measurement plans.
• Own all social reporting across the department, including weekly, monthly, quarterly, and campaign wrap reports for every client account.
• Build, maintain, and improve reporting templates, dashboards, and automated reporting workflows to keep reporting accurate, consistent, and efficient.
• Use platform-native analytics and third-party tools (e.g. Sprout Social) to track reach, engagement, follower growth, sentiment, share of voice, and response times.

Requirements

• In depth experience in social media strategy, analytics, or reporting, ideally for B2C gaming or tech brands, or equivalent experience.
• Demonstrable experience in client reporting experience, delivering actionable insights.
• Advanced experience with social management and analytics tools such as Sprout Social or Sprinklr.
• Strong understanding of major social platforms and their native analytics: Instagram, X (Twitter), Facebook, YouTube, LinkedIn, TikTok, Discord, Reddit, and Twitch.
• Strong analytical mindset: you enjoy interrogating data and turning it into clear, actionable insights.
• Advanced spreadsheet skills (Excel or Google Sheets) and confidence building data-led presentations.
• Confident presenter, comfortable leading client meetings and presenting performance data.
• Excellent written and verbal English, able to explain complex data simply.
• Highly organised, with the ability to manage reporting deadlines across multiple accounts at once.
• A collaborative team player who can also work independently and take initiative.

Preferred

• Experience with social listening and sentiment analysis.
• Experience with data visualization or BI tools (e.g. Looker Studio, Power BI, Tableau).
• Experience automating reporting workflows, including with AI tools or scripting.
• Knowledge of paid social and its relationship to organic strategy.
• Genuine passion for gaming, esports, and/or PC hardware: you understand the culture and speak the language.
• Familiarity with project management tools such as Monday.com, Asana, or Notion.
• Experience with digital communication tools like Slack and Teams.