Digital Marketing Specialist - Social Media

Responsibilities

• Manage organic social media activities from stakeholder briefing and content development through publishing, community management, and performance measurement.
• Develop and maintain the social media content calendar, publish brand-aligned content across relevant social channels using approved tools and platforms, and quickly adapt the schedule to address emerging business needs and timely content opportunities.
• Monitor social media activity, coordinate responses, and escalate sensitive or time-critical issues as required.
• Use social listening and performance data to identify audience trends, engagement opportunities, competitor activity, and recommendations for future content.
• Partner with Marketing and Sales teams at events, trade shows, customer visits, and other field activities to capture and develop timely written, visual, social media and video content.
• Provide backup and overflow support to the Marketing Operations team as capacity allows, completing defined tasks such as website updates, program sheet revisions, and other straightforward content or digital marketing work.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• At least two years of experience planning, publishing, and analyzing organic social media content.
• Experience creating and editing content for social media, websites, marketing materials, or other digital channels.
• Experience capturing content at events, trade shows, customer visits, or similar field activities is preferred.
• Knowledge of organic social media planning, publishing, community management, social listening, and performance measurement.
• Understanding of content development for written, visual, and video formats.
• Working knowledge of digital marketing practices across social media, websites, email, and e-commerce.

Preferred

• Experience capturing content at events, trade shows, customer visits, or similar field activities is preferred.

Benefits

• A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.