Social Media Specialist - WFH

Responsibilities

• Manage three Instagram accounts representing MTI, DTC, and MTI Online.
• Manage seven Facebook accounts covering individual campus locations and MTI Online, with additional campus pages expected.
• Develop, schedule, and publish engaging content aligned with each brand's voice, audience, and marketing priorities.
• Prioritize Facebook and Instagram while providing posting support for LinkedIn and YouTube as needed.
• Maintain consistent publishing schedules and tailor content to each platform and audience.
• Maintain a detailed content calendar covering campus events, student highlights, holidays, and social media requests.
• Publish occasional urgent announcements outside normal assigned hours, such as weather-related campus closures.
• Collaborate with campus representatives, instructors, admissions teams, and Marketing to collect photos, videos, student stories, testimonials, and other content.
• Identify opportunities to showcase hands-on training, classroom experiences, campus activities, graduations, community involvement, and graduate achievements.
• Write engaging captions, headlines, and calls to action that reflect MTI and DTC brand voices.

Requirements

• At least 2 years of professional experience managing multiple social media accounts for a business, organization, or brand.
• Strong understanding of Facebook and Instagram, including publishing tools, content formats, engagement practices, and platform best practices.
• Basic photography, graphic design, and short-form video editing skills.
• Excellent writing, editing, and proofreading skills.
• Ability to adapt tone and messaging for different audiences, platforms, brands, and campus communities.
• Strong organizational and time-management skills, with the ability to manage multiple accounts and deadlines.
• High attention to detail and well-established organizational habits and processes.
• Self-motivation and the ability to work independently in a remote environment.
• Strong communication and collaboration skills when working with teams across multiple locations.
• Sound judgment when responding to public inquiries and handling sensitive or confidential information.

Preferred

• Experience managing multiple social media accounts across different locations or brands.
• Experience in higher education, career education, workforce development, or a multi-location organization.
• Familiarity with social media management and scheduling platforms.
• Experience with Canva, Meta Business Suite, Hootsuite, or other social media analytics dashboards.
• Experience supporting paid social campaigns or working with a digital advertising team.
• Residence in or near Illinois, Missouri, Mississippi, or Arkansas.

Benefits

• Paid time off and vacation time.
• Medical, dental, and vision plans available after the qualifying service period.
• Life insurance options.
• Short-term and long-term disability coverage.
• Employee Assistance Program.
• 401(k) plan with company match up to 4%.
• Employee scholarship: eligible employees may refer immediate family members for a $1,000 scholarship to attend MTI.