Social Media Manager

Responsibilities

• Develop and propose social media strategies to increase brand awareness, followers, and engagement on Facebook and Instagram.
• Present content plans, growth initiatives, and recommendations to management for review and approval.
• Create engaging short-form videos, Reels, graphics, carousel posts, animations, memes, and other shareable content.
• Use AI-powered tools to support and enhance the development of videos, visuals, and other creative assets.
• Plan and maintain a consistent posting schedule that reflects ABCO’s brand and messaging.
• Identify relevant trends, audience interests, and opportunities to improve organic reach.
• Develop content and engagement approaches that turn increased reach into new followers and subscribers.
• Monitor social media performance, including follower growth, reach, and engagement.
• Share performance updates and recommend adjustments based on analytics and campaign results.

Requirements

• Previous experience managing social media accounts for a business or organization.
• Experience growing social media audiences and building brand recognition.
• Strong understanding of Facebook and Instagram, including platform trends, algorithms, and audience engagement practices.
• Ability to create short-form video, Reels, graphics, and carousel content.
• Familiarity with AI-powered content creation tools and a willingness to use technology thoughtfully.
• Ability to develop strategic recommendations and present them clearly to management.
• Understanding of organic social media growth and performance analytics.
• Creative judgment, strong communication, organization, and time-management skills.

Benefits

• This position offers remote work, a flexible schedule, and part-time hours suited to a professional seeking approximately 12–15 hours of work per week. The hourly pay range is $20–$30, aligned with the NY/NJ market. You will have the opportunity to bring forward original ideas, use modern content creation tools, and contribute directly to ABCO’s social media growth.