Social Media Coordinator

Responsibilities

• Coordinate and publish approved content across Potomac’s brand and leadership channels.
• Support campaign execution by preparing assets, schedules and platform specs for campaigns led by Platform Strategy and Brand Strategy.
• Work closely with project managers, designers, video producers, and digital marketers to ensure that campaigns are executed smoothly across channels.
• Manage and maintain the social content calendar, ensuring strategic timing and consistency across campaigns.
• Monitor content performance metrics and audience feedback to refine strategy and improve impact.
• Monitor comments and messages and route anything sensitive to the right owner.
• Flag content that falls outside pre-approved formats before it's published.

Requirements

• 2+ years of experience in content calendar management, social media distribution, or related roles.
• Proven project management track record managing multiple channels.
• Strong organizational, time management, and communication skills.
• Experience with CRM platforms (HubSpot) as well as analytics and social media management tools.
• Expertise with LinkedIn audience building.
• Strategic mindset with a hands-on attitude — ready to ideate, execute, and optimize.

Preferred

• Experience working in or adjacent to RIA, asset management, or compliance environments.
• Proficiency in the use of Sprout Social or comparable.
• Familiarity with LinkedIn Ads.
• Basic web administration experience.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off